The value of the global wellness market is estimated at more than $8.5 trillion by 2027.
Is your brand ready to be part of the wellness revolution?
Inform yourself on the latest wellness trends.





The value of the global wellness market is estimated at more than $4.4 trillion and forecast to reach $7 trillion by 2025.
Is your brand ready to be part of the wellness revolution?
Pioneer
Pioneer
Innovative wellness experiences blending research and creativity, produced in collaboration with coaches, artists, and global brands like Adidas, Lululemon, and Facebook. Events at venues such as the Stedelijk Museum and Royal Concertgebouw have earned features in, amongst others, Vogue, Elle, Grazia, Harper’s Bazaar and Women’s Health.
Contact me for your new wellness event

Pioneer
Pioneer

Innovative wellness experiences blending research and creativity, produced in collaboration with coaches, artists, and global brands like Adidas, Lululemon, and Facebook. Events at venues such as the Stedelijk Museum and Royal Concertgebouw have earned features in, amongst others, Vogue, Elle, Grazia, Harper’s Bazaar and Women’s Health.
Contact me for your new wellness event




















Writer
Based in LA, currently writing for various Dutch media outlets and serving as a contributing editor for titles including Vogue, Harper’s Bazaar, Holland Herald, Elle, Happinez, Cosmopolitan, Glamour, Men’s Health, Women’s Health, Yoga Magazine, and Flying Dutchman. Author of four wellness books published by renowned Dutch house AW Bruna.
A selection of published work:

Writer
Based in LA, currently writing for various Dutch media outlets and serving as a contributing editor for titles including Vogue, Harper’s Bazaar, Holland Herald, Elle, Happinez, Cosmopolitan, Glamour, Men’s Health, Women’s Health, Yoga Magazine, and Flying Dutchman. Author of four wellness books published by renowned Dutch house AW Bruna.
A selection of published work:





















Trendwatcher
Wellness is a cultural driver shaping how we live, work, create and connect. Today’s consumer demands more than surface-level rituals; they seek brands that embody wellness in real, layered and culturally aware ways.
Based in Los Angeles since 2017, I work at the intersection of wellness, culture and strategy, advising brands like Nike US on LA’s uniquely complex wellness landscape. I’ve delivered trend sessions and consulting for clients including Lululemon (Amsterdam), Conservatorium Hotel and THNK School of Creative Leadership.
My insights have appeared in Vogue, Elle, Women’s Health, Harper’s Bazaar and more. For over a decade, I contributed to the trend forecasting book MOOD, translating cultural shifts into strategies for innovation.
Looking to make wellness part of your brand in a way that’s real and resonant? Let’s talk.
Trendwatcher
Wellness is a cultural driver shaping how we live, work, create and connect. Today’s consumer demands more than surface-level rituals; they seek brands that embody wellness in real, layered and culturally aware ways.
Based in Los Angeles since 2017, I work at the intersection of wellness, culture, and strategy, advising brands like Nike US on LA’s uniquely complex wellness landscape. I’ve delivered trend sessions and consulting for clients including Lululemon (Amsterdam), Conservatorium Hotel and THNK School of Creative Leadership.

My insights have appeared in Vogue, Elle, Women’s Health, Harper’s Bazaar and more. For over a decade, I contributed to the trend forecasting book MOOD, translating cultural shifts into strategies for innovation.
Looking to make wellness part of your brand in a way that’s real and resonant? Let’s talk.




