The value of the global wellness market is estimated at more than $8.5 trillion by 2027.

Is your brand ready to be part of the wellness revolution?

Inform yourself on the latest wellness trends.

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The value of the global wellness market is estimated at more than $4.4 trillion and forecast to reach $7 trillion by 2025.

Is your brand ready to be part of the wellness revolution?

Wellness trends are indicators of what’s going on in the world, channeled through a consumer need or desire.

From Amsterdam, based in LA. With 25+ years across media, wellness, and culture, I help brands tap into the deeper layers of the global wellness shift.

After a decade between Amsterdam, NYC, and LA, I landed in the wellness epicenter: Los Angeles. Since 2017, I’ve advised brands like Nike US, connecting them to the city’s evolving wellness landscape across arts, hospitality, entertainment, and tech.

Earlier, I founded a pioneering wellness community in Amsterdam, leading collaborations with Adidas, Under Armour, Lululemon, Philips, Facebook and institutions like the Stedelijk Museum and Royal Concertgebouw.

Work featured in VogueELLEHarper’s BazaarNRCVolkskrantYoga Magazine and more. Always exploring how cultural insight sparks meaningful innovation.

Ready to catch the next wave? Let’s connect.

Wellness trends are indicators of what’s going on in the world, channeled through a consumer need or desire.

From Amsterdam, based in LA. With 25+ years across media, wellness, and culture, I help brands tap into the deeper layers of the global wellness shift.

After a decade between Amsterdam, NYC, and LA, I landed in the wellness epicenter: Los Angeles. Since 2017, I’ve advised brands like Nike US, connecting them to the city’s evolving wellness landscape across arts, hospitality, entertainment, and tech.

Earlier, I founded a pioneering wellness community in Amsterdam, leading collaborations with Adidas, Under Armour, Lululemon, Philips, Facebook and institutions like the Stedelijk Museum and Royal Concertgebouw.

Work featured in VogueELLEHarper’s BazaarNRCVolkskrantYoga Magazine and more. Always exploring how cultural insight sparks meaningful innovation.

Ready to catch the next wave? Let’s connect.

Pioneer

Innovative wellness experiences blending research and creativity, produced in collaboration with coaches, artists, and global brands like Adidas, Lululemon, and Facebook. Events at venues such as the Stedelijk Museum and Royal Concertgebouw have earned features in, amongst others, Vogue, Elle, Grazia, Harper’s Bazaar and Women’s Health.

Contact me for your new wellness event

wellness trends
wellness trends

Pioneer

wellness trends

Innovative wellness experiences blending research and creativity, produced in collaboration with coaches, artists, and global brands like Adidas, Lululemon, and Facebook. Events at venues such as the Stedelijk Museum and Royal Concertgebouw have earned features in, amongst others, Vogue, Elle, Grazia, Harper’s Bazaar and Women’s Health.

Contact me for your new wellness event

Wellness pioneer
Wellness pioneer
wellness trends
Wellness pioneer
wellness trends
wellness trends
Wellness pioneer
Wellness pioneer
wellness trends
Wellness Pioneer
wellness trends
Wellness Pioneer
Wellness Pioneer
Wellness Pioneer
wellness trends
Wellness pioneer
wellness trends
wellness trends
Wellness pioneer
Wellness pioneer
Wellness pioneer
wellness trends
wellness trends
wellness trends
wellness trends
Wellness pioneer
Wellness Pioneer
Wellness Pioneer
wellness trends
Wellness Pioneer
Wellness Pioneer
Wellness Pioneer
wellness trends
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Writer

Based in LA, currently writing for various Dutch media outlets and serving as a contributing editor for titles including Vogue, Harper’s Bazaar, Holland Herald, Elle, Happinez, Cosmopolitan, Glamour, Men’s Health, Women’s Health, Yoga Magazine, and Flying Dutchman. Author of four wellness books published by renowned Dutch house AW Bruna.

A selection of published work:

wellness trends
Wellness Trends

Writer

Based in LA, currently writing for various Dutch media outlets and serving as a contributing editor for titles including Vogue, Harper’s Bazaar, Holland Herald, Elle, Happinez, Cosmopolitan, Glamour, Men’s Health, Women’s Health, Yoga Magazine, and Flying Dutchman. Author of four wellness books published by renowned Dutch house AW Bruna.

A selection of published work:

Wellness article
Wellness article
wellness article
Wellness article
Wellness article
Wellness Trends
Wellness article
Wellness Book
Wellness Book
wellness book
Wellness Article
wellness article
wellness article
wellness article
Wellness article
wellness article
Wellness article
Wellness article
Wellness Article
wellness article
Wellness article
Wellness Book
Wellness Book
wellness book
Wellness article

Trendwatcher

Wellness is a cultural driver shaping how we live, work, create and connect. Today’s consumer demands more than surface-level rituals; they seek brands that embody wellness in real, layered and culturally aware ways.

Based in Los Angeles since 2017, I work at the intersection of wellness, culture and strategy, advising brands like Nike US on LA’s uniquely complex wellness landscape. I’ve delivered trend sessions and consulting for clients including Lululemon (Amsterdam), Conservatorium Hotel and THNK School of Creative Leadership.

My insights have appeared in VogueElleWomen’s HealthHarper’s Bazaar and more. For over a decade, I contributed to the trend forecasting book MOOD, translating cultural shifts into strategies for innovation.

Looking to make wellness part of your brand in a way that’s real and resonant? Let’s talk.

Wellness trends
trendwatching

Trendwatcher

Wellness is a cultural driver shaping how we live, work, create and connect. Today’s consumer demands more than surface-level rituals; they seek brands that embody wellness in real, layered and culturally aware ways.

Based in Los Angeles since 2017, I work at the intersection of wellness, culture, and strategy, advising brands like Nike US on LA’s uniquely complex wellness landscape. I’ve delivered trend sessions and consulting for clients including Lululemon (Amsterdam), Conservatorium Hotel and THNK School of Creative Leadership.

trendwatching

My insights have appeared in VogueElleWomen’s HealthHarper’s Bazaar and more. For over a decade, I contributed to the trend forecasting book MOOD, translating cultural shifts into strategies for innovation.

Looking to make wellness part of your brand in a way that’s real and resonant? Let’s talk.

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